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Club Car®
After deeply understanding Club Car’s marketing campaigns, their effects on consumers, and the best products to bring to market, I expanded reach and impact by developing best-in-class channel communication plans and managing marketing information systems.
Trane®
Developed and implemented marketing strategies for their $1B Building Services business, responsible for driving brand awareness, demand generation, and sales enablement across the entire business, including all SaaS offerings.
Honeywell
Honeywell is on a mission to become a true SaaS player—led end-to-end digital marketing and demand generation efforts for a global $2.5B brand.
Stanley®
Developed all internal and external messaging and communications through a multifaceted approach. Integrated VOC (Voice of the Customer) and consolidated insights from across business segments.
GE Appliances
As Marketing Director for the newly established Air & Water Solutions Division, we built the marketing function from the ground up. We developed a holistic marketing strategy across digital and traditional channels—including web, social, PR, brand, and sales enablement—ensuring consistent messaging across distinct business units.
Mediocre marketing is canceled. Let’s make yours shockingly good.
Industrial brands aren’t boring — they’re just misunderstood.
At Circuitry Media, we turn complex, technical stories into bold, unforgettable marketing. With sharp strategy and fearless creativity, we help industrial brands lead, not follow.
