We're not your average marketing agency. We're industrial marketing experts who speak your language — because we spent 25+ years in your industry.
Circuitry Media works with the backbone of commerce: the manufacturers who forge steel, the HVAC companies keeping buildings running, the utilities powering cities, and the contractors building what tomorrow needs.
We combine 25+ years of technical know-how with marketing that actually moves numbers. No fluff. No corporate-speak that says everything and means nothing. Just strategies that connect your expertise with the people who need it — and turn those connections into revenue.
— Curran Ethridge, Founder
Marketing led by people who've held VP titles at Honeywell, Trane, GE, and Stanley Black & Decker.
No more siloed channels. Every effort is wired into one growth system.
Copy and positioning that sounds like you — not a generic B2B template.
To prove that industrial marketing doesn't have to be dull, forgettable, or "safe." We're building a new standard where technical marketing experts create brands that command attention, earn trust, and dominate their markets.
We're not interested in blending in. We're here to help you stand out, scale up, and leave your competition wondering what happened.
We exist to bridge the gap: connecting industrial companies with the buyers who need them, translating technical specs into compelling stories, and transforming marketing budgets into measurable growth.
We build systems that generate demand, capture attention, and deliver the kind of results that show up in your quarterly reports. If it doesn't grow your pipeline, we won't waste your time with it.
We have a Circuit for every possible marketing outcome. Our clients start with one and don't stop there.
A focused audit that gives you a clear, honest picture of where your marketing stands — and a prioritized roadmap for what to do about it first.
Sharpen how you show up in the market so technical buyers immediately understand what you do, why it matters, and why you over the other six options on their shortlist.
Account-based campaigns built for how industrial buyers actually buy — long sales cycles, multi-stakeholder decisions, and channel complexity included.
From AI curious to AI operational — without the chaos, the brand risk, or the enterprise software bill. Practical workflows that make lean teams move faster.
Trade show and event marketing that converts, not just attends. Pre-show demand gen, show-floor strategy, and post-show revenue attribution — all measured.
Senior marketing leadership on a fractional or interim basis. Accountable, embedded, and built for the specific language and buyer dynamics of industrial B2B.
"My systems have thousands of components moving in sync. My marketing channels have never been introduced to each other."
Circuity Media
Curran Ethridge turns overlooked industrial brands into lead-generating legends. A senior marketing executive with $500M+ in revenue impact, he's spent 25+ years building go-to-market engines, positioning strategies, and demand gen systems for B2B brands with real-world grit.
At Circuitry Media, he leads with experience — equal parts strategist, operator, and brand therapist — guiding technical companies to scale with clarity and power.
"I automate buildings. My lead gen is still manual. There's something deeply wrong with that picture."
