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Strategic B2B marketing consulting connecting marketing to business results. We create actionable strategies focused on reaching the right buyers, shortening sales cycles, and driving measurable revenue growth.
We build strong brand identities for technical companies, crafting clear, compelling positions that resonate with buyers and simplify complex offerings into messages that strengthen market presence.
We design performance-focused digital marketing programs for B2B technical buyers. From SEO and paid campaigns to conversion optimization, our services drive qualified traffic and support pipeline growth.
We develop positioning and launch strategies for technical products, making complex offerings understandable to buyers while equipping sales teams with effective tools and messaging.
We create demand generation programs that attract and nurture the right buyers. Targeted content, campaigns, and conversion paths generate leads that sales teams want to pursue.
We help executives and companies gain market recognition as experts. Through strategic storytelling and consistent content, we position leadership teams as trusted voices in their industry.





We specialize in industrial marketing, navigating long sales cycles and technical B2B markets.
We help you focus on actions that drive results and execute with discipline.
We track KPIs tied to pipeline and revenue, optimizing strategies for measurable outcomes.
Our team drives B2B marketing success, generating over $200M revenue impact.
We don’t do boring marketing.
We help technical B2B companies get real results.
Complex products, long sales cycles, tight budgets, we’ve seen it all and know what actually works.
From manufacturing to construction, HVAC to industrial tech, we get your world. We know the buyers, the lingo, and what really moves the needle.
Our work isn’t just flashy, it converts. We mix bold ideas with smart strategy to create campaigns that stand out and actually get results.
25+ years helping technical companies grow. Billions in pipeline created. No fluff, no guesswork, just strategy, creativity, and relentless focus on your success.
Curran Ethridge turns overlooked industrial brands into lead-generating legends. A senior marketing executive with $500M+ in revenue impact, he’s spent 25+ years building go-to-market engines, positioning strategies, and demand gen systems for B2B brands with real-world grit. At Circuitry Media, he leads from the front—equal parts strategist, operator, and brand therapist—guiding technical companies to scale with clarity and power.
“I built Circuitry Media to deliver executive and senior marketing leadership—with clarity, momentum, and accountability—for B2B industrial and technical companies when they need it most.”
If you’re navigating pressure and need experienced marketing ownership—let’s talk.
We’re the B2B marketing agency technical brands call when they’re done wasting time. From lead gen to brand transformation, Circuitry Media helps industrial, construction, utility and SaaS companies grow fast and loud—with strategy that works.