Built for industrial teams dealing with long sales cycles, complex buyers, and real revenue pressure — not vanity metrics.
We have a Circuit for every possible marketing outcome. Our clients start with one and don't stop there.
A focused audit that gives you a clear, honest picture of where your marketing stands — and a prioritized roadmap for what to do about it first.
Sharpen how you show up in the market so technical buyers immediately understand what you do, why it matters, and why you over the other six options on their shortlist.
Account-based campaigns built for how industrial buyers actually buy — long sales cycles, multi-stakeholder decisions, and channel complexity included.
From AI curious to AI operational — without the chaos, the brand risk, or the enterprise software bill. Practical workflows that make lean teams move faster.
Trade show and event marketing that converts, not just attends. Pre-show demand gen, show-floor strategy, and post-show revenue attribution — all measured.
Senior marketing leadership on a fractional or interim basis. Accountable, embedded, and built for the specific language and buyer dynamics of industrial B2B.
"My systems have thousands of components moving in sync. My marketing channels have never been introduced to each other."
This isn’t theory. It’s built from inside the environments you operate in — long cycles, complex buyers, and real revenue pressure.
We don’t need to “learn your space.” We’ve worked inside it — understanding the constraints, the buyers, and how decisions actually get made.
No scattered tactics. No random campaigns. We identify what actually moves pipeline — and execute with discipline.
Vanity metrics don’t matter. Everything we track ties back to pipeline, deal velocity, and real business impact.
"I automate buildings. My lead gen is still manual. There's something deeply wrong with that picture."
Circuity Media
Curran Ethridge turns overlooked industrial brands into lead-generating legends. A senior marketing executive with $500M+ in revenue impact, he's spent 25+ years building go-to-market engines, positioning strategies, and demand gen systems for B2B brands with real-world grit.
At Circuitry Media, he leads with experience — equal parts strategist, operator, and brand therapist — guiding technical companies to scale with clarity and power.
Start with the Diagnostic Circuit. Get a clear picture before committing to anything larger.
