If you suspect your marketing is underperforming but cannot pinpoint why, the Diagnostic Circuit gives you the clarity to act. A focused audit of your messaging, channels, content, tech stack, and team, paired with a prioritized roadmap your leadership team can actually align behind.
If you suspect your marketing is underperforming but cannot pinpoint why, the Diagnostic Circuit gives you the clarity to act. A focused audit of your messaging, channels, content, tech stack, and team, paired with a prioritized roadmap your leadership team can actually align behind.
Most underperforming marketing organizations in industrial and technical B2B do not have a talent problem. They have a clarity problem. Strategy is scattered. Channels are not speaking to each other. Messaging sounds like every competitor in the room. Leadership debates priorities without a shared diagnosis. The Diagnostic Circuit replaces opinion with evidence.
Start with the Diagnostic Circuit. Get a clear picture before committing to anything larger.
The Diagnostic Circuit is led by Curran Ethridge: 25+ years inside Trane Commercial, Honeywell, GE Appliances, and Stanley Black & Decker. This is not a slide deck from a generalist consultant. It is a working diagnosis from someone who has owned marketing P&Ls, sat through procurement reviews, and built campaigns inside the industries you compete in. The output is structured, evidence-backed, and ready to drive decisions inside your next leadership meeting. From global SaaS transformations to multi-brand consolidation and demand generation at scale — this is the level we operate at.
Every Diagnostic Circuit engagement produces deliverables your team can act on immediately — and that hold up under executive scrutiny.
"My systems have thousands of components moving in sync. My marketing channels have never been introduced to each other."
Choose the engagement that fits your timeline and the depth of decision you are preparing to make.
Leaders who need a fast, defensible read before a budget cycle, leadership offsite, or new fiscal plan.
Leadership teams preparing for a major marketing investment, repositioning, or a new CMO transition.
The Diagnostic Circuit applies the same audit and prioritization discipline used inside global industrial brands — without the multi-month consulting timeline or six-figure retainer that usually goes with it.
The Diagnostic Circuit is the entry point to the Circuitry Media Offering System. Most clients ladder directly from a Diagnostic into a Positioning Circuit (when messaging is the gap), an Execution Circuit (when pipeline is the gap), or a Leadership Circuit (when senior ownership is the gap). The diagnosis tells you which.
The Diagnostic Sprint runs 2 weeks. The Diagnostic Deep Dive runs 3 to 4 weeks and includes customer and stakeholder interviews, funnel performance analysis, and a live executive readout.
Marketing and product leaders inside mechanical, commercial HVAC-R, building SaaS, utilities, manufacturing, and renewable energy organizations, typically companies between $5M and $1B in revenue that need an honest read before committing to a larger marketing investment.
Most agency audits are sales tools designed to justify a scope. The Diagnostic Circuit is fixed-fee, vendor-neutral, and led by an operator who has owned marketing P&Ls inside Fortune 100 industrial organizations. The output is built to drive your decision, not steer you toward a predetermined retainer.
Yes. Every engagement delivers a prioritized 90-day action roadmap. The Deep Dive tier includes a full roadmap and live executive readout. Whether your team executes internally, with another partner, or with Circuitry Media, the deliverables are yours to use.
Circuitry Media specializes in technical B2B sectors: mechanical, commercial HVAC-R, building technology, utilities, manufacturing, fire and safety, wastewater treatment and renewable energy. Adjacent sectors are evaluated case by case.
Every engagement begins with a complimentary 45-minute discovery conversation. No deck. No pitch. Just a direct read on whether the Diagnostic Circuit is the right entry point for where you are now.
