About Us

About Circuitry Media

Powering Connections, Energizing Growth

We Don’t “Do” Marketing. We turn it into your secret weapon.

Circuitry Media is the marketing agency for people who make things work—literally.

We market the companies that build the world—manufacturers, utilities, HVAC titans, tech-driven contractors—and we do it with high-voltage strategies, crystal-clear messaging, and a no-nonsense playbook that works.

Our strategy is to combine industry knowledge with bold, ROI-focused strategies that cut through the noise and spark growth. If your current marketing feels more “maintenance mode” than momentum—let’s fix that.

Our Vision

Shaping the Future with Powerful Marketing Energy

To dust-off industrial marketing—and lead a rebellion against boring B2B. We’re here to build smarter, sharper, more unforgettable brands that drive their industries forward and leave their competitors scrambling. We’re not just shaping the future. We’re electrifying it. One bold brand at a time. One brave campaign at a time. One real result at a time.

our MISSION

Electrifying Growth, Connecting Brands

We exist to connect what matters: brands to buyers, insights to action, creativity to conversion. To turn complex, industrial brands into unforgettable powerhouses. We wire marketing that moves the dial, sparks demand, and hits where it counts—strategy, sales, and scale. If it doesn’t grow your business, we’re not interested.

What we offer

High-Voltage Marketing Solutions That Drive Growth and Impact

Marketing Strategy

We don’t just “align with your goals”— we will wire the plan to get there—faster, sharper, and with metrics that matter. Our strategies are engineered from the ground up—equal parts data science, creative firepower...

Brand and Creative

Safe branding is forgettable branding. We build bold identities that cut through the noise—and campaigns that stick. Your brand should hit like a jolt. We make sure it tells the right story—and tells it like it means it...

Digital Marketing

We don’t just “do digital.” We turn it into a superpower. Digital should feel like a power-up, not a money pit. We connect every channel, crush the KPIs, and fuel actual growth. From SEO that attracts the right buyers,...

Product Marketing

Your product is powerful. Now let’s make sure people care. We develop launch strategies, positioning frameworks, and sales enablement content that make complex offerings crystal clear—and impossible to...

Demand and Lead Generation

You don’t need more leads—you need the right ones. We engineer performance campaigns that fill your pipeline with qualified prospects, not just clicks and empty form fills. Using laser-focused targeting,...

Thought Leadership

Most thought leadership sounds like a recycled blog post. Ours doesn’t. We help you define your point of view, then amplify it across the right platforms—LinkedIn, webinars, podcasts, panels, industry pubs,...

Our Commitment

Empowering Brands for the Future

We know B2B. We live industrial. Industrial B2B brands deserve better.At Circuitry Media, we’re not figuring this out as we go—we’ve been in the trenches for 25+ years. Whether you’re in construction, utilities, HVAC-R, or manufacturing, we use smart strategy and sharper creative to move the needle, not just the marketing jargon.

We take your under-loved, under-marketed company and turn it into a force that’s impossible to ignore. With sharp creative, brutal honesty, and strategy that doesn’t sleep, Circuitry Media turns “never heard of you” into “can’t stop hearing about you.”

Creative Excellence

Creative Firepower. Results That Stick.

Circuitry Media was built on the belief that the best ideas come with energy. We mix creative fire, cold-hard data, and a ruthless focus on results. If it doesn’t move your brand forward, we don’t waste our time—or yours.

Enduring Growth

Long-Term Results. Not Long-Term Excuses.

We don’t just hit “go” and hope for the best. We build durable marketing engines—powered by strategy, fueled by data, and refined through real-time partnership. Your long-term success is our long-term strategy.

Impactful Outcomes

Heavy-Duty Marketing for High-Stakes Growth

In industrial B2B, results aren’t optional—and your marketing shouldn’t be either. We craft campaigns that deliver results under pressure, with precision, speed, and serious staying power.

Supercharge your brand.

Mediocre marketing is canceled. Let’s make yours shockingly good.

Curran Ethridge

Founder and Chief Strategy Officer

Curran Ethridge turns overlooked industrial brands into lead-generating legends. A senior marketing executive with $200M+ in revenue impact, he’s spent 25+ years building go-to-market engines, positioning strategies, and demand gen systems for B2B brands with real-world grit. At Circuitry Media, he leads from the front—equal parts strategist, operator, and brand therapist—guiding technical companies to scale with clarity and power.

“I built Circuitry Media for the companies that build everything else. Industrial brands build the world. We make sure the world knows it.”

FAQ'S

Most Popular Questions

We’ve seen it all—clunky pitch decks, recycled taglines, marketing plans with all sizzle and no steel. And we decided to do the opposite.

Circuitry Media exists to shake the dust off industrial B2B marketing and build something that gets results. We work with companies in construction, manufacturing, energy, HVAC, and building technology—and we bring firepower to every engagement.

25 years in and we’re still turning bland into something your competitors copy six months later. We build brands that punch above their weight, messaging that hits dead-on, and campaigns that drive growth like a freight train.

If you’re tired of marketing that just fills a slide, let’s talk. This is where things get interesting.

These are the most common questions we get—answered with the same clarity and fire we bring to every project. Got more? Hit us up. We’re marketers, not magicians—but we get pretty darn close.

We specialize in technical, industrial, manufacturing, construction, HVAC-R, energy, and building tech companies—aka the brands that build the world. With 25+ years in the trenches, we know your space better than your last agency ever did. If you work with steel, sparks, or software—we’re in.

We don’t sell services. We build demand. We do SEO, content, design, digital, the works—but only if it helps you grow. Every move we make is engineered to move the needle. Whether you’re launching a product or rebooting your brand, we deliver marketing that connects strategy to sales—and leaves the ‘meh’ to your competitors.

Because we actually care if it works. We test, tweak, and track everything. If it doesn’t perform, we pivot. If it crushes, we scale it. Every strategy is built for results, not vanity metrics. Every tactic we use is backed by data, driven by KPIs, and optimized for results. If it doesn’t perform, we don’t pretend it did.

Yes, and then some. You deserve attention. We’ll make sure you get it. From search engines to social feeds, we make sure the right people see you, hear you, and remember you. Because “just being online” isn’t enough anymore. We optimize every digital channel—SEO, paid search, social, content—to put your brand in front of decision-makers and drive action.

We don’t do “good enough.” We define success by real growth—new leads, bigger pipelines, stronger brand equity. Then we push past it. We measure what matters—leads, visibility, engagement, revenue. And we don’t stop optimizing until the results speak for themselves.

Ignoring brand is like whispering in a factory. Awareness fuels demand. Demand fuels growth. And we build brands that can shout—and get heard. Most industrial companies treat branding like a luxury—and then wonder why no one knows who they are. Strong brands generate more leads, shorten sales cycles, and build trust before you even get in the room. We make your brand unforgettable and impossible to ignore.

We don’t just know the space—we’ve lived in it. Industrial is our native language. The more technical—even better. And we translate it into marketing that works. Our niche isn’t a limitation—it’s a launchpad. We know your industry, your pain points, your buyer journey—and how to turn it into real revenue.